One day, out of the blue, I got a WhatsApp message from Dominos. They were running a 50% discount weekend promotion & I was shocked to see that they were using WhatsApp as their primary communication channel.
I ordered an "ExtravaganZZa Feast Pizza" & WOW what a great experience it was! I could see why they were using WhatsApp as their primary communication channel - FAST, PERSONAL, ENGAGING.
Not just that I realised they also sent me emails, SMS and also called me to follow up. Even if I had missed their WhatsApp message, I was sure to get the message in one of my other channels.